Privacy Policy / Aviso de Privacidad

Last updated: June 27, 2026

Firmus Group (“Firmus”, “we”, “us”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Notice describes how we collect, use, store and protect personal information, and is issued in compliance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, “LFPDPPP”) and its Regulations, as well as the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Data Controller (Responsable)

Firmus Group is the entity responsible for the processing of your personal data. For any privacy request you may contact us at privacy@firmus.group.

2. Personal Data We Collect

Depending on your interaction with us, we may collect: identification and contact data (name, email, telephone), professional or commercial data, and technical data such as IP address, device and browsing information collected through cookies and similar technologies. We do not knowingly collect sensitive personal data unless strictly necessary and with your express consent.

3. Purposes of Processing

Primary purposes: to respond to inquiries, provide and manage our services, and comply with contractual and legal obligations.
Secondary purposes: marketing, surveys and statistical analysis. You may object to secondary purposes at any time by writing to the email above.

4. Legal Basis

We process your data based on your consent, the performance of a contract, our legitimate business interests, and compliance with applicable legal obligations.

5. Your Rights (ARCO & CCPA/CPRA)

Under the LFPDPPP you have the right to Access, Rectify, Cancel and Object (derechos ARCO) to the processing of your data, as well as to revoke your consent and limit its use or disclosure.

If you are a California resident, under the CCPA/CPRA you have the right to:

Know what personal information we collect, use, disclose or sell/share.
Request access to and deletion of your personal information.
Correct inaccurate personal information.
Opt out of the “sale” or “sharing” of your personal information.
Limit the use of sensitive personal information.
Not be discriminated against for exercising your privacy rights.

We do not sell your personal information for monetary value. To exercise any right, contact privacy@firmus.group; we will respond within the time frames required by applicable law.

6. Cookies and Tracking

Our website uses cookies and similar technologies to operate, analyze traffic and improve your experience. You can disable cookies through your browser settings.

7. Data Sharing and Transfers

We may share data with service providers acting on our behalf and with authorities when legally required. Any international transfer will be carried out with appropriate safeguards and in accordance with applicable law. We do not transfer your data to third parties for their own marketing purposes without your consent.

8. Security and Retention

We apply administrative, technical and physical safeguards to protect your data and retain it only for as long as necessary to fulfill the purposes described above and to comply with legal obligations.

9. Changes to this Notice

We may update this Privacy Notice. The current version will always be available on our website with its corresponding update date.

This document is provided for illustrative and informational purposes and does not constitute legal advice.

Terms and Conditions / Términos y Condiciones

Last updated: June 27, 2026

These Terms and Conditions (“Terms”) govern your access to and use of the Firmus Group website and its content. By using this site you agree to these Terms.

1. Illustrative Content

All content displayed on this website — including text, images, renders, figures, projects, names, prices, returns and any data — is provided for illustrative and informational purposes only. Examples, figures and data shown are representative or similar in nature and do not constitute a real, current or binding offer, projection or guarantee of results. Actual products, services, availability and results may differ.

2. No Professional Advice

Nothing on this website constitutes financial, investment, legal, tax or real-estate advice. You should seek independent professional advice before making any decision.

3. Intellectual Property

All trademarks, logos, designs and content are the property of Firmus Group or its licensors and are protected by applicable law. You may not reproduce or use them without prior written authorization.

4. Use of the Site

You agree to use the website lawfully and not to interfere with its operation, security or availability, nor to use it for any fraudulent or unauthorized purpose.

5. Third-Party Links

This site may contain links to third-party websites. We are not responsible for their content, practices or privacy policies.

6. Limitation of Liability

To the maximum extent permitted by law, Firmus Group shall not be liable for any direct, indirect or incidental damages arising from the use of, or inability to use, this website or reliance on its illustrative content.

7. Privacy

Your use of the site is also governed by our Privacy Policy, which forms part of these Terms.

8. Governing Law

These Terms are governed by the applicable laws of the United Mexican States and, where applicable to California residents, by the laws of the State of California, without regard to conflict-of-law principles.

9. Changes

We may modify these Terms at any time. Continued use of the site after changes constitutes acceptance of the updated Terms.

This document is provided for illustrative and informational purposes and does not constitute legal advice.